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BROUGHT TO YOU BY
Jamaica

 

Jamaica is a perennial favourite for Canadian travellers, and though the island continues to see growth and development, some things never change – like its beautiful and diverse landscapes, its mouth-watering cuisine, and the friendly, welcoming people.

Indeed, selling Jamaica is a win-win for travel advisors and clients; clients come back happy from seeing a great destination and as such, they'll come to you time and again to plan their returns.

So, how can you maximize your success by selling the island and all it has to offer? These Canadian travel advisors share their tips:

 

Darlene Rhoden, Sunset Destinations

 

Darlene Rhoden, Sunset Destinations, shares her tips for selling Jamaica

 
NAME: Darlene Rhoden
AGENCY: Sunset Destinations

 

Darlene Rhoden is a big fan of Jamaica. In fact, she responded to our questions about selling the destination from "the comfort of her cottage" in Negril. And, she's already booked about 700 clients for vacations to the island, 60 per cent of whom are repeat visitors, and the others, first-timers. 

So what is it about this destination that keeps her track-record among the top performing in Canada? And what insider tips might she be able to offer? Keep reading:


What is it about Jamaica that keeps it top of mind?

Jamaica is accessible with multiple flight options and direct flights, the weather is incredible and consistent based on time of year and there is so much to see and do, its easy to sell.


What is your favourite thing about travelling to Jamaica?

I loved travelling to Jamaica so much, I took up residency in Negril and now live here part of the year. I get to host clients all over the island and can offer them a real local experience. The weather, culture and people are something I have yet to experience on any other island. Jamaica has it all


So, what keeps your clients going back to Jamaica?

You will probably get the same answer from anyone you ask: the sunshine, the lush grounds, amazing food, incredible music, and awesome people. Plus, Jamaica has one of the best tourism infrastructures in the Caribbean.


Describe the type of client(s) you think are best suited for Jamaica.

Jamaica is suitable for almost anyone! For example, active clients who want adventure;  families who want the best offerings of kids clubs and child care and fun at local resorts; the elite clientele who desire luxury and butler service; and the single clients who simply want to party and live it up with the locals.


What advice would you offer to consumers who might be thinking about travelling to Jamaica?

Be ready to experience the most diverse islands in the Caribbean.


What are your "insider tips" about the destination that your clients might not know without your direction? 

- You can expect to be asked to visit every craft vendor in the market if you go. You'll be offered weed for purchase (and maybe brownies, too); just politely say, "no thank you."

- Only use a red plate taxi. If you choose the local taxi route, get a data plan set up fo travelling internationally on your cell phone.

- Pack plenty of sunblock, and a chill attitude.

- Make sure to travel with USD - CAD. There are bank machines that will give you either US or JA currency.  If you need to change currency, there are stores called Cambio's, which are legal currency exchange locations; they will change Canadian dollars into Jamaican money.

- If staying at an all-inclusive property, make sure to take an excursion or dine at a local eatery. You don't experience the "real" Jamaica by staying on a resort.


What advice would you offer travel advisors who want to start selling more Jamaica product?

Come and experience Jamaica for yourself. Once you go, you know!

 

Pauline Blacoe, Shine Travel

Pauline Blacoe


NAME: Pauline Blacoe
AGENCY: Shine Travel

 

Pauline Blacoe just can't seem to stay away from Jamaica. She's travelled to the island three times in the past several months and already has plans to return. As one of her favourite destinations, she makes sure to recommend Jamaica to any client in search of sunny beaches and relaxation. Here are her insider tips:


Why do you sell Jamaica?

It's quite obvious that I love the island. I travel there about four to six times a year; I even have a Jamaica-specific tattoo.

What is it about Jamaica that keeps it top of mind?

Weather, beach, palm trees, the smells...just that feeling of happiness. Plus, a few other major reasons: It's an English-speaking island, the food is amazing and you can drink water from the tap. All these things make a difference to my clients when they’re trying to decide which island to visit. 

Describe the type of client(s) you think are best suited for Jamaica.

Well, anyone really, but I would say beach lovers would be the ideal client; those who prefer sand gravity on a vacation.

Why do your clients keep going back to Jamaica?

I’m going to quote the JTB’s old slogan – “Once you go, you know” – because it's just so true. There is just a feeling about Jamaica that never goes away.

What advice would you offer travel advisors who want to start selling more Jamaica product?

Experience Jamaica! It's so much easier to sell something that you know and love.
 

What do you think are some misconceptions about Jamaica, and what is the reality?

Many think Jamaica is unsafe, even before the most recent military presence, but in reality, it is much safer than many other destinations. You just have to be smart when travelling. 

What are your "insider tips" for consumers who are thinking about travelling to Jamaica?

A lot of my advice has to do with getting off the resort, for at least one day. Book an excursion to experience the island. Sometimes resorts are not Jamaica-flavoured and you need to get out and see the country for yourself. I always have suggestions on little restaurants to try and excursions to take that are off the beaten path, as well as unique places to go like Port Antonio or Kingston. 

 

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Jennifer Langlois, Suite Trip Travel

Jennifer Langlois, Suite Trip Travel, shares her tips for selling Jamaica


NAME:
 Jennifer Langlois
AGENCY: Suite Trip Travel


Jennifer Langlois always recommends Jamaica to her clients for the diversity, as well as the friendly locals. What else about the destination makes it so special? She tells us more:


Why do you sell Jamaica?

It’s a place I've have been countless times and have never had a bad experience. I can always count on Jamaica to please my clients the same way.

Why do your clients keep going back to Jamaica?

For many reasons. The people of Jamaica are some of the nicest and friendliest people, I think that is a huge part of it. As well, the culture and vibe of the island are truly special. The scenery isn't so hard on the eyes, either. 

Describe the type of clients you think are best suited for Jamaica.

Jamaica is great for everyone. It has a wonderful selection of family activities, romantic appeal for couples, as well as action-packed adventures and excursions for those looking to keep busy while on holiday. Its diversity makes it the perfect spot for anyone looking to get away. 

What advice would you offer travel advisors who want to start selling more Jamaica product?

If they haven’t been, they need to go. I think that’s really the key to selling Jamaica. 


What are your "insider tips" about the destination that your clients might not know without your direction?

Get off the resort! There is so much more to Jamaica beyond the gates of the resort's property; climb a waterfall, ride the bobsled at Mystic Mountain or check out some of the old plantations. Get out, immerse yourself in the culture and discover all the island has to offer. 


What is your favourite thing about travelling to Jamaica?

I really love Jamaica as a whole; all of the different regions are unique in their own way. If you're looking to just kick back and relax visit Negril. Or, if you want some adventure, you'll love Ocho Rios. The people are really my favourite part, as well as the scenery and attractions. 

 

Lois Barbour, Travel Time TPI

Lois

 

NAME: Lois Barbour
AGENCY: Travel Time TPI

 

Lois Barbour was heading to Jamaica shortly after we connected with her, a clear indication of her affinity for the island. And having in-destination experience is one way she thinks her fellow travel advisors can maximize their success in selling it. What other advice does she have to offer? She tells us:


Why do you sell Jamaica?

There are many reasons! I find that clients are usually more familiar with Jamaica from having heard about it from friends and colleagues, and if they haven’t been, there is a desire to go!


Why do your clients keep going back to Jamaica?

The warm friendly people!


Describe the type of client(s) you think are best suited for Jamaica.

Jamaica is a great destination for clients who have concerns regarding language barriers, which can be first-time travellers, or clients with allergies or other health issues that require confirmation of dietary control. It's also perfect for wedding couples who do not want to deal with translations of their wedding paperwork.


What advice would you offer to consumers who might be thinking about travelling to Jamaica? 

Let your clients know that Jamaica is a great choice, emphasizing the point that while on vacation to any destination, due diligence is advised, just like it would be anywhere.


What is your favourite thing about travelling to Jamaica?

Some of the best resorts are located in Jamaica – such a great choice of Sandals Resorts and even with that one brand, there is something for everyone! The area of Ocho Rios has an abundance of excursion options, making that a favourite especially for first-timers to Jamaica.

 

Jamaica
This article was brought to you by our friends at the Jamaica Tourist Board. To learn more about the destination, and for rewards and incentives, contact your regional business development manager, or visit www.visitjamaica.com/canada.


ETW

 

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