Not every destination "has it all" but one could argue that Morocco does. With the perfect mix of mountains, deserts and imperial cities, easy access, affordability and safety, the country continues to trend among adventurous travellers who are seeking unique experiences. Still, with so much to offer, it can make for a complex sale. So what should travel advisors know? CT asked Sofia Montezo, G Adventures’ product manager for Europe, Istanbul & Morocco to share her best tips.
WHAT SALES TIPS DO YOU HAVE FOR TRAVEL ADVISORS INTERESTED IN SELLING MORE MOROCCO?
Morocco offers something for everyone, so you won’t have any issues qualifying your clients based on what they are looking for. For the active client, there’s the Atlas Mountains and plenty of trekking and mountain biking available. For the history and culture buffs, there are the Imperial cities and Berber cultures to explore. For those looking for adventure, there is the coast with great surfing and the desert for 4x4 excursions. For those looking for “Instagramable” moments, there’s the blue city of Chefchaouen, the tanneries of Fes and the breathtaking sunrises and sunsets in the Sahara. Morocco literally offers something for everyone.
WHAT ARE THE TOP HIGHLIGHTS OF AN EXPERIENCE IN MOROCCO?
Top highlights include visiting the old imperial cities of Marrakech, Fes and Mekness; exploring its medinas, souks and ancient palaces, discovering Morocco’s Atlas Mountain range, hiking, outdoor adventures and visiting Berber villages tucked away in the mountains. The Sahara Desert is another major highlight. Camping in the desert, learning about the Berber desert culture, camel rides and exploring the sand dunes by four-wheel drive are all must sees & dos. Food is also a top highlight not to be missed. Carnivores and vegetarians alike won’t have any trouble as Moroccan cuisine caters to both with lamb dishes and abundant fresh seafood from the coastal areas.
IS THERE A PROGRESSION OF EXPERIENCES THAT EVENTUALLY LEADS TO MOROCCO?
We often find travellers who travel with us to Europe, particularly Spain and Portugal, tend to choose Morocco as their next destination. We often find travellers who travel with us to Europe tend to choose Morocco as their next destination, particularly Spain and Portugal. Also, people who have an interest in the Middle East but aren’t quite ready to make the travel commitment or are apprehensive about safety, yet still want to experience something different, will choose Morocco as their first destination outside their typical comfort zone of travel.
HOW MIGHT TRAVEL ADVISORS BE ABLE TO UPSELL THE EXPERIENCE?
Adding more time would be the first way to upsell the experience. There can be long drives on some of the shorter itineraries in order to cover all the highlights so adding more days and suggesting a longer tour would be a great way to make the journey even more enjoyable. Adding extra time in Marrakech, on tours that begin and end in Marrakech, is also a great way to offer clients a more relaxed beginning or end to their trip. This way, they can explore a bit more at their own pace. Suggesting some of the optional activities we include on trips, like a hike to the Rif Mountains in Chefchaouen, is also a way to help fill in any free time gaps for those travellers who need a bit more direction.
HOW MIGHT TRAVEL ADVISORS BE ABLE TO FIND GROUPS INTERESTED IN A MOROCCO EXPERIENCE?
For our Active Morocco trip, travel advisors should consider targeting health clubs and gyms. Morocco often draws a lot of foodies due to its culinary highlights. With such diverse landscapes, Morocco is also a photographer’s dream. Travel advisors should consider identifying and targeting social clubs with a strong interest in food and photography.
Sahara Desert campsite with local band
WHAT ARE THE OPTIONS?
G Adventures offers 10 itineraries in Morocco:
- Active hiking itinerary to Mt. Toubkal
- Classic style itineraries (one-week and two-week options) covering the main sites of Morocco, appealing to first-time travellers or those with general interest in Morocco
- National Geographic Journeys itineraries, offering an upgraded experience (one week and two week options)
- 18-to-Thirtysomethings itineraries at the basic level of travel catering to a younger demographic; learn to surf, sleep under the stars in the Sahara or hike the Atlas mountains
Morocco Sahara Desert Merzouga Dunes at sunset
QUALIFYING YOUR CLIENT FOR MOROCCO
To know if Morocco might be right for your client, ask: Are they…
- Looking to explore a different and unique part of the world?
- Interested in culture, food, history and experiencing different landscapes (from the desert to the mountains and the coast)?
- Wanting to experience a different culture and understand different cultural perspectives?