More flights from Canada and a positive marketing message are behind a record number of visits to Los Angeles by Canadians last year, according to the city’s tourism board. The 737,000 visitors from this country in 2017 were the highest ever and exceeded forecasts by five per cent, as well outperforming the U.S. as a whole. Overall, the city reached a new tourism milestone of 48.31 million overall visitors, up 2.2 per cent over the year before.
Behind the Canadian numbers was a 10.6% increase in seat capacity to LAX and expanded air service from Air Canada from Vancouver, helping make the airport the largest gateway for Canadians to the U.S.
Another contributing factor, according to L.A. Tourism, was the resonance of its “Everyone is Welcome” promotional campaign, which reinforced the city’s cultural diversity and inclusivity at time when many international visitors are skeptical or defiant about travelling to the U.S. under its current administration.
Walt Disney Center, Concert Hall, Los Angeles