The envelope, s’il vous plait! According to the United Nations World Tourism Organization (UNTWO), France is the world’s top tourism destination, despite having endured a difficult year in 2016. Based on arrivals data, more than 80 million visitors said ‘oui’ to visiting the country, a slight overall drop from 2015, but still enough to enable the country to hold its top ranking.
In second place was the U.S. (75 million), followed in the top 10 by Spain, China, Italy, United Kingdom, Germany, Mexico, Thailand and Turkey. Canada welcomed almost 20 million visitors, up two million from the year before and 16 million in 2010. All the top 10 except France and the US saw increases with Spain posting the highest growth (10%) over 2015, while the U.S. garnered the highest receipts total. Regionally, Asia-Pacific and Africa were the biggest gainers.
Meanwhile, Canadians rank 6th overall when it comes to spending on travel ($29.1 billion in 2016), according to the UNTWO – this despite a drop of $1 billion and decline in outbound travel by 3.1%. China, which is the world’s largest outbound travel market, is tops for spending, followed by the U.S., Germany, the U.K. and France.