While Transat A.T. has been celebrating 30 years of service for much of the year, it reserved the actual anniversary date of Air Transat’s first flight to Acapulco, Mexico (on Nov. 14, 1987) to unveil a new look for its aircraft.
With 375 partners and guests in attendance at its facilities at Montréal–Trudeau airport on Monday, Canada’s largest integrated tourism company revealed the new livery for its aircraft, which is a variation of its familiar colours, though with a sleeker updated feel.
The idea is to “blend innovation with continuity,” say company execs, with the latter notable to those in the know through touches of grey in the design that hearken back to Transat’s first livery, along with graduated shades of blue to “evoke the transformative power of holidays.”
Also prominent is the immediately recognizable Transat star emblem, which is displayed on the tail and the rear side fuselage as well as the wingtips.
Finally, the Air Transat name appears on the side and underside of the fuselage, ensuring its visibility even when the aircraft is in flight.
“I feel a great sense of pride when I look at how far we’ve come. And our journey is far from over,” said Transat president and CEO Jean-Marc Eustache, who noted that the company still has “plenty of innovations coming up,” including a new hotel division.
Over 30 years, Transat offers has grown to a travel giant that carries 4.5 million passengers yearly and offers 60 destinations throughout the southern sun belt as well as Europe and the Middle East from 21 Canadian airports. It also employs 5,000 staff worldwide and prominently supports and invests in sustainable development.
Transat's new look combines elements of old and new.