When it comes to Las Vegas, there are about as many ways to experience it as there are lights along the Strip, and choices of accommodation are no different.
Since opening in December 2010, The Cosmopolitan of Las Vegas has made a name for itself, offering a unique experience and stay that has set it apart from the iconic properties that Vegas became known for, when Vegas became known. In collaboration with The Cosmopolitan, CT takes a look at its unique value proposition:
SO, WHAT SETS THE COSMOPOLITAN APART?
The main differentiator is that it is an independent property, with a smaller footprint and more personal feeling attached to a stay there, say representatives. Plus, The Cosmopolitan is the only property on the Las Vegas Strip to feature private terraces in the majority of the rooms. There is a vast collection of dining venues to choose from, including restaurants from José Andrés, Chris Santos, Christina Tosi, David Chang and other world-renowned chefs. Guests can enjoy three unique pool districts, the Sahra Spa and Hamman, and an on-site casino that spans nearly 31,000 square metres.
TARGET: CHIC, EDGY CLIENTELE
From the moment you walk into The Cosmopolitan, you get a sense of what this place represents. Floor-to-ceiling columns wrapped in digital screens with unique displays of film, photography, and 2- and 3-D animation are the opening scene upon arrival, and set the stage for the upscale, trendy, chic stay visitors are sure to enjoy here. Think of the target clientele as more of a psychographic than a demographic, representatives say. “They have the mindset of wanting a non-traditional luxury and Vegas experience that offers service and amenities with a modern, luxurious twist.”
FROM THE BUYERS:
“What I love about The Cosmopolitan is that they always put their own special twist on everything; nothing is standard or ordinary. Their restaurants always have a signature dish that is unusual, their bars always make their drinks in a unique way – guests will always find an unexpected experience at every turn. In terms of target clientele, I believe The Cosmopolitan appeals to a cosmopolitan person; someone who is worldly and sophisticated, but doesn’t take themselves too seriously – someone who can enjoy the playfulness that The Cosmopolitan offers.” - Barbara Polanco, product buyer, WestJet Vacations
“It’s all about the private terraces! They’re my favourite. The rooms are already gorgeous and when you step outside your room and overlook the heart of the Strip, it’s pretty mesmerizing. I would suggest spending a couple of hours at The Chandelier bar – it’s a multi-story visual wonder housing three unique bar experiences. And, for those who love to “people watch,” you never know – you might run into someone famous!” - Nancy Jeronimo, product buyer, Air Canada Vacations
WestJet Vacations is currently running a “Fourth Night Free” promotion with The Cosmopolitan (based on 25 per cent off each night of a four-night stay), as well as the “Wicked” promotion which includes two buffet breakfasts at the Wicked Spoon Buffet per stay (plus 20 per cent off on varying two or three night stays).