This week, meet Laurent Labal, general manager of Hotel Melia Las Dunas.

 

1. How long have you been managing this property?

I arrived six months ago at the beginning of January. I'm proud to say it´s the 10th country I've lived in and my first time working in Cuba.


2. What are the top 5 characteristics of your guest profile.

Laurent LabalBecause the resort has both a family and an adult area, we welcome a wide variety of guests: Families with kids looking for fun for the different members of the family; couples looking for a romantic stay with also possibility to participate in a variety of activities (shows and parties in the evenings and at night); multi-generational families; singles of all ages.

We have guests from 0 to 77 years old. The resort is spread out on 27 hectares and we've taken great care to create spaces throughout the property that are designed for specific
purposes. This means everyone can find a quiet or a fun place (or anything in between!), and can enjoy the hotel according to their mood and preferences.


3. How would you recommend travel agents position your property against your competitors?

Meliá Las Dunas is an emblematic hotel in Cayo Santa María, and in fact in all of Cuba. Just arriving in the lobby, you'll be instantly immersed by the exotic surroundings. Clients often emphasize the natural beauty of the resort and its architecture; the tropical gardens and pristine beach and ocean; the kindness and good service of our staff; the high quality and variety of food, and the ambiance of our night life. Over 15% of our guests are repeat business. With so many choices and destinations available to consumers, that number means so much to me and to our staff – it reinforces what we do here every day and makes us want to work even harder to help make special memories for all of our valued guests.


4. What has made your hotel a top choice in Cuba for destination weddings for the past 10 years?

Meliá Las Dunas is proud to host the highest number of weddings in Cuba. Agents and brides cite assistance in planning the event, both before arriving and once at the hotel, the expertise of our wedding coordinator, the location options we have on the property to give you the most beautiful backdrops, the quality of our menu offerings, and the picturesque gardens and ocean we have as reasons why we are the number one choice in Cuba for destination weddings. It's also important to note that, even though we have the highest number of weddings in Cuba, our wedding couples consistently say that they are made to feel as though they are they are the only wedding taking place and that our team of experts is 100% devoted to making their wedding dreams come true!


5. What surprises guests the most about your property?

The mix of the kindness and professional staff in the Meliá Las Dunas family, the wonderful environment, the incredible color of the sea only enhanced by the pure white sand and our gastronomic offerings always elicit a "WOW" reaction. Meliá Las Dunas is a magical place where you can relax, have fun, fall in love all over again and make memories that will last forever. But don't just take my word for it - come and experience it for yourself!

 

Be on Top of your Sales Game with CT
Sales tips for products & destinations, career building advice, business development techniques & the latest industry news, all in one place.