Deanna Contiki

 

Brad Ford is moving on from his post as president of Contiki Holidays Canada and a new leader is now at the helm, the company has announced.

Ford is joining Lion World Travel as president, effective November 2016, though is embarking on his own adventures across the globe prior to the transition.

Deanna Lambert has been appointed the new president of Contiki Holidays Canada, coming from TRAFFIKGroup, a Toronto-based marketing agency, where she served as the agency’s director of brand & digital strategy. 

Lambert has spent much of her career trying to figure out how and why people make the choices they make, and ensuring marketing and digital communications align with those behaviours. She boasts expertise in digital marketing and brand strategy, previously working with a number of high profile companies and past clients including BBDO, Harley Davidson, Diageo Canada, Canadian Tire, Loblaw Corp, Sportchek/Forzani, President’s Choice Financial, Pepsi FritoLay, and a women’s entrepreneurship NGO in Uganda.

Lambert will be based in the Travel Corporation Canada’s Toronto office. Lambert can be reached at deanna.lambert@contiki.com.

 

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