Zeina Gedeon is joining Travel Professionals International (TPI). The high profile former Air Canada and TravelBrands exec (and TPI corporate advisory board member) takes the role of Chief Executive Officer with a mandate to focus on growth and innovation for the travel agency group.

 “Zeina brings an incredible amount of experience to TPI,” said TPI president Morris Chia in a statement. “Through this experience, and her relationships, we are perfectly poised for Zeina to take TPI to the next level of growth and innovation.”
 
Gedeon’s growth priority will take aim at increasing sales and commission revenues for the company in addition to building TPI’s footprint, through acquisition of individual travel advisors, storefronts, and agency groups. Her innovation priority will further develop internal systems such as TPI’s exclusive Lynx platform, building on existing gains the company has made in lead-generation and automated content delivery for its travel advisors.
 
Gedeon is based between Montreal and Toronto and can be reached at zgedeon@tpi.ca.

Meanwhile, well-known, long-time Transat exec Denise Heffron is calling it quits. The tour company’s VP of National Sales and Commercial will retire effective March 2 after nearly 25 years at Transat.
 
“On behalf of the entire Transat organization, I extend to Denise our heartfelt gratitude and admiration for her significant contributions in establishing the company on a national level,” said Joseph Adamo, Chief Distribution Officer, Transat. "Her dedication, professionalism, and collaborative spirit will be sorely missed. We wish Denise a well-deserved break and nothing but happiness in whatever she undertakes in the future.”  
 
Heffron joined Transat in 1993, a few years following Transat’s entry into English Canada. Throughout her tenure, she has held a number of senior positions in the areas of sales and marketing, and customer care, and was responsible for operations and development in Ontario, Atlantic Canada and Western Canada. She has also been an active industry advocate, having served with such industry bodies as TICO.
 

 
zeina gedeon 2018

Zeina Gedeon

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